| Primary purpose | Identifies cleaning and other chemical products that meet EPA criteria for safer ingredients, product performance, packaging, and environmental management. | Promotes the purchase and use of products with verified biobased content and supports federal biobased-product procurement goals. | Provides principles and procedures for Type I environmental labeling programs based on multiple environmental criteria. |
| What is evaluated | The finished product, its ingredients, product performance, packaging considerations, and relevant human-health and environmental impacts. | The percentage of biobased carbon in a product, generally measured through radiocarbon-based testing or an accepted equivalent method. | Selected life-cycle environmental impacts, such as resource use, emissions, waste, toxicity, or energy use, according to defined product-category criteria. |
| Verification approach | EPA reviews ingredient information and product documentation against the current Safer Choice Standard; products must also meet applicable performance requirements. | Biobased content is verified under program requirements, while qualifying product categories may also be identified for federal purchasing preferences. | Requires a Type I ecolabel program to use transparent criteria, stakeholder participation, measurable requirements, and independent third-party verification. |
| Meaning of a qualifying claim | The product has passed EPA’s defined safer-ingredient and product-level requirements for the applicable category. | The product contains a measured amount of renewable biological material, expressed as a percentage of biobased content. | The product meets predetermined, multi-criteria environmental requirements established for its product category. |
| What the claim does not prove | It does not mean the product is risk-free, non-toxic in every exposure situation, or automatically the lowest-impact option in every environmental category. | It does not by itself prove superior cleaning performance, lower total life-cycle impact, reduced toxicity, or responsible sourcing of every ingredient. | It does not identify one universal environmental threshold; criteria and thresholds vary by product category and program. |
| Relevance to greener cleaning | Most directly relevant when the goal is to reduce concerns associated with cleaning ingredients while maintaining product performance. | Relevant when renewable feedstocks, fossil-resource substitution, or biobased procurement is a defined purchasing objective. | Relevant when comparing broader environmental impacts across a product category using a transparent, life-cycle-oriented ecolabel framework. |
| Best question to ask | Have the ingredients and finished product been reviewed against the current EPA Safer Choice criteria? | What verified percentage of the product’s carbon content is biobased? | Which product-category criteria were used, and was conformity independently verified? |
| Evidence to request | Current listing in the official Safer Choice product database, applicable product information, and evidence of required performance and packaging compliance. | Verified biobased-content percentage, product-category eligibility where applicable, and documentation supporting the stated content. | The relevant Type I ecolabel criteria document, verification method, certification scope, and review or surveillance information. |
| Claim type | Government-administered product and ingredient safety-oriented designation. | Government-administered biobased-content labeling and procurement program. | International standard for operating a multi-criteria, third-party environmental labeling program; ISO 14024 itself is not a product certification. |
| How to combine the evidence | Use it to assess safer chemistry, product performance, and selected packaging or environmental requirements. | Use it to assess renewable biological content as one specific attribute rather than as a complete sustainability score. | Use it to assess broader environmental performance only after confirming the product category, criteria, boundaries, and independent verification. |